Hiring a planner is more than just filling a role—it's about finding someone who understands communities, sustainability, infrastructure, and public engagement. Your job description is your first impression. Make it count.
1. Be Clear About the Role
Avoid buzzwords. Is this a transportation planner or a community engagement specialist? Spell it out. Include project types, decision-making responsibilities, and tools used (e.g., GIS, AutoCAD).
2. Include Real Impact
Planners are mission-driven. Tell them what their work will accomplish. Will they shape green spaces? Guide long-term urban growth? Solve housing challenges?
3. Break Down Requirements
Use bullets. Separate “must-haves” from “nice-to-haves.” Don't over-list—planners might skip you if they feel underqualified.
4. Promote Your Workplace
Include workplace culture, DEI initiatives, hybrid options, and benefits. Planning professionals increasingly care about values and flexibility.
5. Add Salary Range (If Possible)
Transparent pay attracts more and better applicants—and reflects well on your organization.
6. End with a Strong Call to Action
Invite them to apply with a purpose:
“Ready to help shape the future of our city? Apply now and be part of our next chapter.”
Conclusion
Better descriptions = better hires. And better hires make better plans.